Our logo is a representation of who we are and what we stand for.
Our symbol and wordmark which make up our logo convey our unique personality, and have been carefully crafted for digital purpose and scalability.
Symbol
WORDMARK
Egyptian version
SYMBOL AND WORDMARK
Black and white
When colour is not available, we use our logos in black or white only. We use these versions of the logos in applications such as receipts and paperwork.
SYMBOL CONTAINER
Service lockup spacing
Add service line with shown spacing and cap height allignment
SYMBOL AS A FULL STOP
We can use our symbol as a full stop in specific use cases.
This is only to be used with our sign offs and large scale where they are given hero status.
Partnership lockup
When partnering with other brands, we use our container symbol and follow the spacing guidance below.
CAREEM PLUS: OVERVIEW
Careem plus: LOGO
CAREEM PLUS: SYMBOL LOCK UP
CAREEM PLUS: WITHIN COPY
When written within copy, we treat Careem Plus as two words, written as shown below.
Things to avoid
Do not change the size of elements within the lockups.
Do not use the wordmark without the symbol.
Do not use the wordmark in any colour out of the Careem colour palette.
Do not outline our logo.
Do not use low contrast or unreadable colour combinations.
Do not use the wordmark in a sentence.