Strategy
Brand Architecture
Brand Overview
Tone of voice
Logo
Colour
Typography
Graphic Elements
Art Direction
Layout
Motion
Iconography
3D Icons
Inspiration
Downloads & Links
3D Icons
Our 3D icons represent our services.
They are present throughout our app experience. Our icons are simple, modern, symmetrical, consistent, slick and stylized. Each icon is reduced to its minimal form, only the most essential characteristics.
CAREEM SERVICE ICONS
Rides ICONS
Rewards ICONS
Pay anyone ICONS
EXAMPLE IN USE
Iconography
Inspiration