Our art direction showcases our services and people. It can be expansive, presenting authentic people and their lifestyles.
Our photography can also be clean, focused and singular, always with a strong point of view and representing all of our regions.
We also rely on three-dimensional computer graphics to support the art direction in specific cases if required or relevant. These techniques should reflect the overall photography and art direction guidelines.
ALL IMAGES ARE FOR REFERENCE ONLY. WE DON’T OWN THE COMMERCIAL RIGHTS TO USE THEM.
Art Direction: Overview
USAGE:
SERVICE SPECIFIC
Studio: Cut-Out Vehicles
Professional Production
Subject Only
Solid Backgrounds
USAGE:
SERVICE SPECIFIC
Vehicles on Road
Professional Production
Locations, not Studio
Natural Treatment
USAGE:
CORE BRAND
Studio: People
Professional Production
Cast- Models
Locations, not Studio
Natural Treatment
USAGE:
CORE BRAND +
SERVICE SPECIFIC
Lifestyle People Cutout
Professional Production
Cast- Models
Locations, not Studio
Natural Treatment
Image Mask + Cutout
Studio: Cut-Out Vehicles
45º Angle
We shoot still life flexibly from four different angles.
It’s important that we keep these angles consistent
through our range of shots.
45° Angle
45 degrees showcasing the top and side
of the subject matter.
Studio: Cut-Out Vehicles
Front View
We shoot still life flexibly from four different angles.
It’s important that we keep these angles consistent
through our range of shots.
Side View
Side on shots showcasing the side
of the subject matter.
Studio: Cut-Out Vehicles
Front View
We shoot still life flexibly from four different angles.
It’s important that we keep these angles consistent
through our range of shots.
Straight on
Straight on shots showcasing the face
of the subject matter.
Studio: Cut-Out Vehicles
Top View
We shoot still life flexibly from four different angles.
It’s important that we keep these angles consistent
through our range of shots.
Top View
Ninety degree shots showcasing
the top
of the subject matter.
USAGE
Car cut-out images if combined with our vertical colour backgrounds, gradients and patterns can provide us with great scope to create vibrant communication. In this style we can also use various angles of cars.
Art Direction
Lifestyle
Principles
People and Location Principles:
• Our models should appear natural and authentic,
and be the main focus of the shot.
• Backgrounds should be real and locally relevant.
• Wardrobe, hair & makeup, and accessories to reflect
the target audience, always with a strong sense of fashion, resulting in a unique look & feel – we’re a tech and modern company that should inspire and set trends*.
• We rely on fashion/lifestyle professional photographers,
stylists, and art directors as much as we can.
• We believe AI generation is a very strong tool.
Table Top Principles:
• We rely on specialised photographers, stylists,
and art director as much as we can or AI images.
• We avoid stock images.
*Make sure the outfits are culturally appropriate.
EXAMPLES IN USE
Art Direction
Lifestyle People Cutout
Principles
We use the mask tool to create interesting
compositions with our Unlocked and Momentum
shapes, as well as colours and gradient
backgrounds. Detail is key when it comes
to masking people out in lifestyle photography.
Make sure to leave original images as Smart
Objects and use the latest tools in Photoshop
to achieve high standards for our final
composition specialty is people’s hair.
EXAMPLES IN USE
