Colour

Our colour palette is ownable and fresh — setting us apart in the competition. It flexes across our entire brand and can be used in many different ways.

Download assets

Hierarchy of colour usage

This scale gives an indication of where to use certain colours and how much prominence they have within the brand.

USAGE:
Careem Green represents Careem at the highest level. It is used as much as possible as the core colour. It should also feature as a ‘green thread’ throughout our brand when other colours are more dominant.

Pantone 7479C
RGB: 0 231 132
CMYK: 78 0 80 0
#00E784

USAGE:
Our Forest Green is used for Plus but also as a contrast colour to our Careem green and lighter colours.

Pantone 7729C
RGB: 0 73 62
CMYK: 91 42 69 49
#00493E

USAGE:
Our Light Green is used in the same way as our Forest Green. We use it as a highlight colour and contrast colour as much as possible.

Pantone 573C
RGB: 214 255 234
CMYK: 25 0 18 0
#D6FFEA

USAGE:
Our Desert Sky Blue is another extension of our palette which allows us to create some beautiful gradients with our core ‘Careem Green’. We also use it as a highlight colour, but more sparingly.

Pantone 635C
RGB: 166 237 242
CMYK: 36 0 11 0
#A6EDF2

USAGE:
Our Midnight Blue is another extension of our palette which allows us to create some high contrast moments. We use it when we need to make text more deep and more legible on layouts.

Pantone 2766C
RGB: 0 25 66
CMYK: 100 88 15 41
#001942

USAGE:
Our Off White should be used in scenarios where the text is harder to read ontop of one of our core colours, such as our Core Green and Forest Green.

Pantone N/A
RGB 250 255 252
CMYK: 3 0 3 0
#FAFFFC

Gradients: CORE BRAND

Our core gradient is used as the main background within our core brand. This is supplied in the downloads link as ready to use.

Core gradient Plus gradient Pay gradient

CTA

Our CTAs use our core green and
become our ‘green thread’
throughout our digital experience..

Logo
Typography