The graphic elements for our brand consist of bold shapes and striking patterns. Our language is created by 'unlocking' simple graphic shapes, directly reflecting our strategic brand idea and designed to flex across the entire Careem ecosystem.
Usage: Cropped
We can crop into our ‘unlocked’ shapes to give us a more dynamic visual language.
Usage: Cropped
We can crop into our ‘unlocked’ shapes to give us a more dynamic visual language.
Usage: Cropped
We can crop into our ‘unlocked’ shapes to give us a more dynamic visual language.
Usage: Cropped circle
We can crop into our ‘momentum’ shapes to give us a more dynamic visual language.
Usage: Cropped arrow
We can crop into our ‘momentum’ shapes to give us a more dynamic visual language.
Usage: Cropped rectangle
We can crop into our ‘momentum’ shapes to give us a more dynamic visual language.
Freedom
Speed
Reliability
Freedom
Speed
Reliability
Freedom
Speed
Reliability
Usage: Cropped
We can crop into our ‘impact’ patterns to give us a more dynamic visual language.
Backgrounds
We can crop into our ‘impact’ patterns to give us a more dynamic visual language.
HALA Specific Partnership Treatment
HALA is our only partner who we have created an elevated treatment for, which brings the HALA brand together with the Careem brand.
GRAPHIC LANGUAGE FOR CAREEM PLUS
Plus is defined by it own shape, though the graphic language still follows the same behaviours as the rest of the brand.
usage: cropped
We can crop into our ‘unlocked’ shapes to give us a more dynamic visual language.
Usage: Cropped Plus
We can crop into our ‘momentum’ shapes to give us a more dynamic visual language.
GRAPHIC LANGUAGE FOR CAREEM PAY
Dynamic State Of Shape: Unlocked
Each of our flat brand shapes ‘unlock’, giving us a dynamic language of forms with depth and dimension. While we derive this principle from the master brand, we execute this for Pay in outline mode only.
Dynamic State Of Shape: Momentum/Big Impact
Our brand behaviours also apply to blend patterns — giving our shapes a language of momentum and big impact. The strokes in our blend patterns are flexible in the number of steps, starting and end point, though it should remain thin and be adjusted based on artwork size.
Dynamic State Of Shape: Momentum/Big Impact
Our brand behaviours also apply to blend patterns — giving our shapes a language of momentum and big impact. The strokes in our blend patterns are flexible in the number of steps, starting and end point, though it should remain thin and be adjusted based on artwork size.
OVERVIEW
This is an overview of which graphics and shapes we can use across our Core and Category services.
PROMOTIONAL LOCKUPS
How to build promotional lockups using our shapes.
PROMOTIONAL BADGES
How to build promotional bubble using our shapes.
THINGS TO AVOID
Never add multiple shapes in one composition.
