Layout – Careem

Our layout system enables us to easily build compositions of varied sizes, using all our visual elements in a flexible, clear way.

Margins

Margins are determined by measuring the ‘x’ of the format and then dividing this by the number specified on the below examples.

Core logo placement and sizing

To determine the size of the logo, we use the longest edge of the format. Our symbol can be used as a sign-off or super graphic in secondary applications. In primary applications, the super graphic must be accompanied by the wordmark.

Wordmark: Signoff Wordmark: Hero Wordmark + Symbol Symbol only

CATEGORY LOGO PLACEMENT AND SIZING: OWN CHANNEL

When we use our service lock ups in owned channel situations, we assume familiarity with the Careem brand, and can therefore use simply the container with the service name.

Service: Own channel Service: Outside channel Service: OO symbol only

PARTNER AND MERCHANT PLACEMENT AND SIZING

Using the same sizing system as above, the partner lock up is placed on the bottom margin, juxtaposing with the Careem wordmark in the opposite corner shown by the dotted lines.

Plus logo placement and sizing

Our rules around placement and sizing for our Careem Plus logo follow the same principles as our core logo.

Plus: Woodmark Plus: Symbol

GRID

We use a 12 column grid across all applications except in extremely narrow formats, where we use a 6 column grid.

Making layouts: English

Below are examples of our layout system in use. The nature of our layout system is flexible and impactful.

Type only With image With shape With shape

Making layouts: ARABIC

Below are examples of our layout system in use. The nature of our layout system is flexible and impactful.

Type only With image With shape

Making layouts: BILINGUAL

Below are examples of our layout system in use with two languages. The nature of our layout system is flexible and impactful - the type should follow the same principles as our other layouts but be re-adjusted to work in two languages.