Motion

Our motion principles are directly derived from our strategy — inspiring bold, expansive and energetic ways for our brand elements to come to life.

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Motion Behaviours

GRAPHIC SHAPES: FREEDOM

Rotational & dynamic

GRAPHIC SHAPES: SPEED

Bursting and snappy

GRAPHIC SHAPES: RELIABILITY

Repetitive & stable

PATTERN: FREEDOM

Rotational & dynamic

PATTERN: SPEED

Bursting and snappy

PATTERN: RELIABILITY

Repetitive & stable

PATTERN: CAREEM PLUS

Unlocking, rotational

TYPE: FREEDOM

Rotational & dynamic

TYPE: SPEED

Bursting and snappy

TYPE: RELIABILITY

Repetitive & stable

TRANSITION: FREEDOM

Rotational & dynamic

TRANSITION: SPEED

Bursting and snappy

TRANSITION: RELIABILITY

Repetitive & stable

UI motion examples

Freedom

Speed

Reliability

Layout
Iconography