Strategy

Our brand strategy defines why
we exist and what we offer. 

It underpins everything we do as a brand, and inspires how we communicate both visually and verbally.

Purpose

Why we exist

To simplify and improve the lives of people and build an awesome organisation that inspires.

Proposition

What we offer

Simple, functional daily tasks
From small wins
Impact on a regional and global level
to big impact,
Playing an active role in people's lives
we help everyone unlock
the possibility
Making accessible tech and services available to more people
in every day.

Brand idea

A singular concept that captures our brand spirit

Breakdown

What this means for all our audiences

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Who

Customers

Who

Captains

Through

Services that simplify

Through

Economic empowerment

Ignite Potential

Who

Colleagues

Who

Communities

Through

Innovating for impact

Through

Investing in the region

Summary

Purpose

To simplify and improve the lives of people
and build an awesome organisation that inspires

Proposition

From small wins to big impact, we help everyone
unlock the possibility in every day

Brand idea

We Unlock Possible

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Who

Customers

Captains

Ignite Potential

Who

Colleagues

Communities

Through

Services
that simplify
Economic
empowerment

Through

Innovating for
impact
Investing
in the region
Brand Architecture